be features in the may issue of Financial Marketing Magazine
Posted May 5th, 2006
“Implementing an MRM system can greatly improve the efficiency of a company’s marketing function” says Adam Hainsworth in the May Issue of Financial Marketing Magazine.
While it’s fair to say that in the past financial services companies were never pioneers in brand management, over the last decade, they have done a lot to change this.
Today, successful brand building and management is vital to ensure survival.
With non financial brands entering the market and stepping up the competition, traditional financial institutes are being forced to re-examine the strengths of their own brand strategies.
In the past, banks and financial services companies spent little time and money on marketing activities. With tight regulations, they focussed attention on their traditional markets, avoiding competing on any other levels.
For the full article, please refer to the 05-05-05 edition of Marketing Magazine, issue 144.