be the brand experience to present at the DMA Ethical Marketing seminar

Posted March 27th, 2007

Adam Hainsworth, CEO of be the brand experience, is to hold a session on green marketing at the DMA’s Ethical Marketing: The Business Opportunity seminar.

Key Content at the seminar:

– What the latest research shows about consumers’ buying habits and changing trends and how they are affected by ethical marketing around a product.
– How to be more ethically sound in communications in order to appeal to more environmentally friendly consumers.
– How to get your initiatives heard by the relevant parties.
– Plus a series of case studies from leading brands.

Please visit Ethical Marketing: The Business Opportunity website ( for more information.

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