be the brand experience to present at the DMA Ethical Marketing seminar
Posted March 27th, 2007
Adam Hainsworth, CEO of be the brand experience, is to hold a session on green marketing at the DMA’s Ethical Marketing: The Business Opportunity seminar.
Key Content at the seminar:
– What the latest research shows about consumers’ buying habits and changing trends and how they are affected by ethical marketing around a product.
– How to be more ethically sound in communications in order to appeal to more environmentally friendly consumers.
– How to get your initiatives heard by the relevant parties.
– Plus a series of case studies from leading brands.
Please visit Ethical Marketing: The Business Opportunity website (http://www.dma.org.uk/content/Evt-Article.asp?id=3990) for more information.