Unify and control financial services marketing

Manage workflows, assets and approvals from one auditable, single platform built for financial services marketing and compliance teams.
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bethebrand allows for you to manage regulated content for your marketing, with ways to manage your workflow, creating compliant brand assets and manage the full lifecycle of your markeing and audits.
A colourful logo for the company Co-op Insurance.
A blue logo for the company Circle Health Group.
A logo for the company Ayvens Societe Generale Group.
A colourful logo for Allianz.
A colourful logo for the company British Gas.
A coloured logo for company Ascot Lloyd.
A logo for the Ministry of Defence
A coloured logo for the company Julius Baer.
A coloured logo for the company Health Shield.
A coloured logo for the company Hastings Direct.
A coloured logo for the company Guardian Life Insurance.
A logo for the company Equiniti
A coloured logo for the company The Cooperative Bank.
A coloured logo for the Newcastle Building Society.
A coloured logo for the company Nucleus
A coloured logo for the company The Openwork Partnership
A coloured logo for the company Quilter Cheviot.
A coloured logo for the company Royal London.
A coloured logo for the company Unum.
Trusted by leading FCA-regulated teams, backed by 20+ years of proven experience.

Where marketing speed meets compliance confidence

When approvals stall, deadlines slip and compliance pressure mounts, bethebrand brings clarity, control and audit-ready confidence to every stage of regulated marketing.
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Control

Digital Asset Management

Centralise and control your brand assets in one secure platform. Update, withdraw and archive to keep every asset current and compliant.
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Compliance

SeeDynamic

Automate content checks against your specific rules to cut manual reviews, reduce risk and increase first-time approvals.
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Manage

Workflow Management

Turn briefing, review and approvals into streamlined, auditable workflows that keep every asset on track across internal & external teams.
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Create

CommsBuilder

Give teams creative freedom without compromising compliance rigour. Create on-brand, compliant collateral faster and reduce approval times.
A window showing off CommsBuilder and its ability to create on-demand brand assets for marketing.
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Control

Digital Asset Management

Centralise and control your brand assets in one secure platform. Update, withdraw and archive to keep every asset current and compliant.
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Learn more
Compliance

SeeDynamic

Automate content checks against your specific rules to cut manual reviews, reduce risk and increase first-time approvals.
An illustration of a function making a text check. It has the title "Automate compliance checks".
Learn more
Manage

Workflow Management

Turn briefing, review and approvals into streamlined, auditable workflows that keep every asset on track across internal & external teams.
An illustration of an approval process. It has the title "Streamline approvals".
Learn more
Create

CommsBuilder

Give teams creative freedom without compromising compliance rigour. Create on-brand, compliant collateral faster and reduce approval times.
An illustration of a brand asset being created. It has the title "Create on brand assets fasters".
Learn more

  • Helping teams move faster without losing control

    The trusted compliance platform for regulated marketing. Reliable today, ready for whatever comes next.
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    Precision built for financial services

    Built for financial marketers and compliance teams, bethebrand speeds up approvals, records compliance and is trusted by leading UK financial services companies.
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    Automate workflows & simplify approvals

    Automate financial-promotion workflows to speed reviews and sign-offs. SeeDynamic automates regulatory content checks to increase right-first-time approvals.
    An illustration of the bethebrand dashboard, showing the process of workflows and sign-offs with SeeDynamic.
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    Centralised digital asset management

    Centralise and control your brand assets in one platform. Update, withdraw and archive instantly to keep every marketing asset current, compliant and on-brand.
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    Maintain a full compliance record

    Gain complete visibility across every asset and approval. Record every change, sign-off and review to simplify audits, prove compliance and strengthen governance.
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    Unite teams to get it right first time

    Bring marketing, compliance and agencies together in one workspace. Define approvals, manage workflows and deliver right-first-time content with full traceability.
    An illustration of the bethebrand dashboard, showing the simple process of managing approvals and workflows for fast deliverability.

    Your challenges, our solutions

    From proving Consumer Duty evidence to managing financial promotions, brand assets and customer communications, bethebrand gives you full control.

    Trusted and proven 20+ years Financial Services Expertise
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    Financial Promotions

    Control, manage and approve financial promotions. Automate workflows, cut FCA compliance risk and speed up approvals with full audit trails.
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    Regulated Content

    Automate and control your regulated content lifecycle for faster approvals, fewer errors and complete compliance visibility.
    Learn more
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    Brand Asset Management

    Centralise, protect and control your brand with a single source of truth, giving on-demand access to a central store of brand guidelines and assets.
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    Marketing and Customer Communications

    Implement robust processes for managing the full lifecycle of marketing and customer communications, from creation to approval.
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    Proof not promises

    Working with leading financial services teams

    For over two decades, bethebrand has helped household names manage the entire lifecycle of regulated content and financial promotions.

    We’d definitely recommend bethebrand. The system is easy to use, it makes everything trackable and it helps people do their jobs with more confidence.

    Hazel Phillips

    Agria Pet Insurance

    0+
    Assets approved through bethebrand in the past 12 months

    The bethebrand team took the time to understand exactly how we worked and what we needed from the platform. The implementation process was smooth, and they provided great support throughout.

    Kirsty Igoe

    Marketing Communications Manager, The Cambridge Building Society

    Read more of our client stories

    Our Client Stories

    Without bethebrand, I wouldn’t feel confident that we could meet our obligations as a regulated business.

    Joanne Palmer

    Head of Marketing, Police Mutual and Forces Mutual

    0%
    Average first-time approval rate achieved by bethebrand users

    INDUSTRY KNOWLEDGE

    Our Insights

    We bring together the tools you need to overcome compliance hurdles, speed up approvals, and keep your brand consistent.
    • AI Governance
    • Financial Promotions
    April 17, 2026

    What exec teams need to know about governance of Financial Promotions in an AI-enabled environment

    Marketing systems are changing faster than the frameworks designed to govern them.

    AI is now...

    View insight
    • AI Governance
    • Financial Promotions
    • Marketing Workflow Management
    April 10, 2026

    What is AI Governance

    Let’s start with a short definition.

    AI governance refers to the...

    View insight
    • AI Governance
    • Financial Promotions
    • Marketing Workflow Management
    April 7, 2026

    What the FCA's latest findings mean for firms using AI in their marketing workflows

    The FCA published its Consumer understanding: good practice and areas for...

    View insight

    INDUSTRY KNOWLEDGE

    Our Insights

    We bring together the tools you need to overcome compliance hurdles, speed up approvals, and keep your brand consistent.
    • Regulated Content
    June 26, 2024

    5 Essential DAM Capabilities for Managing Regulated Content Effectively

    The expectations of what marketing should deliver remain unchanged, but the processes needed to get...

    View insight
    • Digital Asset Management
    • Financial Promotions
    May 30, 2024

    Managing Asset Expiration in Financial Promotions

    Effectively managing digital asset expiration dates is crucial in the financial services industry. Failing to...

    View insight
    • Financial Promotions
    • SeeDynamic
    May 30, 2024

    Managing Asset Expiration in Financial Promotions

    Effectively managing digital asset expiration dates is crucial in the financial services industry. Failing to...

    View insight

    Take control of your regulated marketing

    Book a free consultation with us to review your current processes and see the platform in action
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