SeeDynamic
Improve first-time approval rates with AI-assisted content reviews
SeeDynamic checks regulated marketing content against FCA and firm-specific rules, flags issues directly in the asset and automatically creates a documented review trail.
Give your team an extra set of AI-assisted eyes before content reaches compliance, helping them resolve issues earlier, reduce review cycles and get approved content live faster.
Check, fix and approve in minutes
Generic AI tools can review content, but they do not give regulated teams the consistency, governance and traceability they need. Manual compliance review, meanwhile, can lead to repeated rounds of feedback and rework.
SeeDynamic automates compliance checks and regulatory reviews for financial promotions and financial services marketing materials.
Issues are flagged directly in the asset, with an explanation of what triggered them and suggested fixes, so teams can resolve problems earlier and give compliance better-prepared content to review.
Less back and forth. Fewer review cycles. Faster to market.
AI-assisted checks across every aspect of your content
Start with FCA-derived rule set
Use our inbuilt rules library as a starting point, then configure it around your firm’s own requirements. See in seconds what was reviewed, what was flagged and why.
Claims & substantiation
Identify claims that may need supporting evidence, including comparative or potentially misleading claims.
Contextual content risks
Flag inconsistencies, ambiguous language, undefined terminology and issues that simple keyword rules can miss
Required disclosures
Check that the right mandatory information is included for the product, audience and content type.
Restricted language
Apply firm-specific rules around barred words, restricted terminology and conditional wording.
Product-specific requirements
Apply the right checks automatically based on the product or service being promoted
Readability & comprehension
Check content against defined readability standards for the intended audience.
Firm-specific guidance
Apply your own policies, content standards and approval requirements alongside regulatory rules.
Consistency & accuracy
Identify contradictions, outdated information and known inaccuracies across the content.
Frequently asked questions
How does AI work within SeeDynamic?
SeeDynamic combines rules-based automation with AI-enabled review. Rules handle the explicit: barred words, readability, mandatory inclusions, disclosures, applied automatically by asset type, product and audience. AI handles the contextual: comparative claims, undefined acronyms, internal contradictions, issues that fixed rules miss. Every AI-enabled rule is tested for consistency before deployment. Both layers leave a documented trail, so your team and compliance function can see exactly what was reviewed, when and against which rule set.
How quick is it to set up SeeDynamic?
SeeDynamic is designed for quick and easy setup, with most users able to start using the platform within minutes. Register for our free trial to begin checking your content today.
How much customisation does the system offer?
SeeDynamic offers extensive customisation. You can tailor the specific checks for barred words, readability, mandatory inclusions, content guidance and more. You can also create custom rule categories aligning with your industry requirements and organisational standards. Teams write and update rules in plain language with no technical support needed.
How does SeeDynamic integrate with other systems?
The SeeDynamic API is built to allow you to easily and quickly embed SeeDynamic’s content review features in your own application, or create an integration between SeeDynamic and any other application. Read more about our API documentation
How does SeeDynamic integrate with bethebrand?
SeeDynamic integrates seamlessly with bethebrand, enhancing your regulated marketing approval workflows by automating compliance checks within the same system. Findings become part of the governed approval workflow, connected to the asset and reportable.
How do rules work in SeeDynamic?
SeeDynamic allows you to create and manage your own rules without technical support. You are provided with an industry-specific set of example rules, derived from FCA guidance, which you can modify or use to create custom rules based on your requirements. You can also describe a requirement in plain English and let the system build the rule for you. Rules can be organised by content type, product or channel to ensure they apply to the right material.
Can't we just build this ourselves using Copilot or another off-the-shelf AI tool?
You can prompt an AI to review a document, but it will give you a slightly different response every time. What you cannot easily replicate is the consistency, traceability and governance that a purpose-built system provides. SeeDynamic applies the same rules the same way every time, tests AI-enabled rules for stable outputs before deployment and generates a documented record of every review. Where other tools might hallucinate, SeeDynamic gives you clarity and an audit trail.
Proof not promises
Working with leading financial services teams
We’d definitely recommend bethebrand. The system is easy to use, it makes everything trackable and it helps people do their jobs with more confidence.
Hazel Phillips
Agria Pet Insurance
The bethebrand team took the time to understand exactly how we worked and what we needed from the platform. The implementation process was smooth, and they provided great support throughout.
Kirsty Igoe
Marketing Communications Manager, The Cambridge Building Society
Read more of our client stories
Our Client StoriesWithout bethebrand, I wouldn’t feel confident that we could meet our obligations as a regulated business.
Joanne Palmer
Head of Marketing, Police Mutual and Forces Mutual