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AI-assisted financial promotions reviews now live in SeeDynamic.
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Unify and control financial services marketing

Manage workflows, assets and approvals from one auditable platform built for financial services marketing and compliance teams.
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bethebrand allows for you to manage regulated content for your marketing, with ways to manage your workflow, creating compliant brand assets and manage the full lifecycle of your markeing and audits.
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Trusted by leading FCA-regulated teams, backed by 20+ years of proven experience.

Where marketing speed meets compliance confidence

When approvals stall, deadlines slip and compliance pressure mounts, bethebrand brings clarity, control and audit-ready confidence to every stage of regulated marketing.
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Control

Digital Asset Management

Centralise and control your brand assets in one secure platform. Update, withdraw and archive to keep every asset current and compliant.
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Compliance

SeeDynamic

Automate content checks against your specific rules to cut manual reviews, reduce risk and increase first-time approvals.
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Manage

Workflow Management

Turn briefing, review and approvals into streamlined, auditable workflows that keep every asset on track across internal & external teams.
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Create

CommsBuilder

Give teams creative freedom without compromising compliance rigour. Create on-brand, compliant collateral faster and reduce approval times.
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Control

Digital Asset Management

Centralise and control your brand assets in one secure platform. Update, withdraw and archive to keep every asset current and compliant.
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Learn more
Compliance

SeeDynamic

Automate content checks against your specific rules to cut manual reviews, reduce risk and increase first-time approvals.
An illustration of a function making a text check. It has the title "Automate compliance checks".
Learn more
Manage

Workflow Management

Turn briefing, review and approvals into streamlined, auditable workflows that keep every asset on track across internal & external teams.
An illustration of an approval process. It has the title "Streamline approvals".
Learn more
Create

CommsBuilder

Give teams creative freedom without compromising compliance rigour. Create on-brand, compliant collateral faster and reduce approval times.
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Learn more

Helping teams move faster without losing control

The trusted compliance platform for regulated marketing. Reliable today, ready for whatever comes next.
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Precision built for financial services

Built for financial marketers and compliance teams, bethebrand speeds up approvals, records compliance and is trusted by leading UK financial services companies.
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Automate workflows & simplify approvals

Automate financial-promotion workflows to speed reviews and sign-offs. SeeDynamic automates regulatory content checks to increase right-first-time approvals.
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Centralised digital asset management

Centralise and control your brand assets in one platform. Update, withdraw and archive instantly to keep every marketing asset current, compliant and on-brand.
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Maintain a full compliance record

Gain complete visibility across every asset and approval. Record every change, sign-off and review to simplify audits, prove compliance and strengthen governance.
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Unite teams to get it right first time

Bring marketing, compliance and agencies together in one workspace. Define approvals, manage workflows and deliver right-first-time content with full traceability.
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Your challenges, our solutions

From proving Consumer Duty evidence to managing financial promotions, brand assets and customer communications, bethebrand gives you full control.

Trusted and proven 20+ years Financial Services Expertise
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Financial Promotions

Control, manage and approve financial promotions. Automate workflows, cut FCA compliance risk and speed up approvals with full audit trails.
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Regulated Content

Automate and control your regulated content lifecycle for faster approvals, fewer errors and complete compliance visibility.
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Brand Asset Management

Centralise, protect and control your brand with a single source of truth, giving on-demand access to a central store of brand guidelines and assets.
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Marketing and Customer Communications

Implement robust processes for managing the full lifecycle of marketing and customer communications, from creation to approval.
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Proof not promises

Working with leading financial services teams

For over two decades, bethebrand has helped household names manage the entire lifecycle of regulated content and financial promotions.

We’d definitely recommend bethebrand. The system is easy to use, it makes everything trackable and it helps people do their jobs with more confidence.

Hazel Phillips

Agria Pet Insurance

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Assets approved through bethebrand in the past 12 months

The bethebrand team took the time to understand exactly how we worked and what we needed from the platform. The implementation process was smooth, and they provided great support throughout.

Kirsty Igoe

Marketing Communications Manager, The Cambridge Building Society

Read more of our client stories

Our Client Stories

Without bethebrand, I wouldn’t feel confident that we could meet our obligations as a regulated business.

Joanne Palmer

Head of Marketing, Police Mutual and Forces Mutual

0%
Average first-time approval rate achieved by bethebrand users

INDUSTRY KNOWLEDGE

Our Insights

We bring together the tools you need to overcome compliance hurdles, speed up approvals, and keep your brand consistent.
  • AI Governance
  • Financial Promotions
October 15, 2026

Webinar: Can AI help get financial promotions right first time?

Can’t make it? Register anyway and we will send you the recording

A financial promotion...

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  • AI Governance
  • Financial Promotions
September 29, 2026

On demand: Introduction to SeeDynamic AI webinar

In this on-demand webinar recording Ross Jenner, CEO of bethebrand, walks through the new AI...

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  • AI Governance
  • Financial Promotions
September 22, 2026

The problem with using AI to review financial promotions

Alex is a senior marketing manager at a Building Society. Before sending a retail promotion...

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INDUSTRY KNOWLEDGE

Our Insights

We bring together the tools you need to overcome compliance hurdles, speed up approvals, and keep your brand consistent.
  • Marketing Workflow Management
  • Regulated Content
February 20, 2025

Accelerating Financial Services Marketing Interview

In the highly regulated world of financial services, marketers often find themselves walking a tightrope...

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  • Regulated Content
June 26, 2024

5 Essential DAM Capabilities for Managing Regulated Content Effectively

The expectations of what marketing should deliver remain unchanged, but the processes needed to get...

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  • AI Governance
  • FCA News
  • Financial Promotions
July 16, 2026

The Mills Review

The FCA published the Mills Review this July. It is a Board-commissioned examination of how...

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Take control of your regulated marketing

Book a free consultation with us to review your current processes and see the platform in action
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