Webinar: Can AI help get financial promotions right first time?
Join us on Thursday, 5th November, 12:00 - 12:45 pm (GMT)
Can’t make it? Register anyway and we will send you the recording
A financial promotion goes to compliance for review. If it is rejected, even once, the result can be a costly delay. Meanwhile the volume of content keeps growing across more channels and formats.
Many teams are now looking at whether AI can help catch issues before content reaches compliance. The questions follow quickly. Will it give the same answer twice? Can we evidence what it checked? Does it meet FCA requirements?
In this 45-minute webinar, Bethan Vincent, Managing Partner at Open Velocity, brings the marketing view. Ross Jenner, CEO of bethebrand, brings the technology view.
Ross will also explain the thinking behind SeeDynamic, bethebrand’s automated content review platform, which has just relaunched with new AI capability.
You’ll come away with:
- A clear view of what other marketing teams are doing regarding AI adoption and the risks
- Why the FCA’s expectations for financial promotions stay the same whether or not AI plays a part in reviewing content
- Where AI can support in financial promotions compliance and its limitations
- How bethebrand approached integrating AI into SeeDynamic in a controlled way
- What a well-governed approach to AI-assisted reviews looks like in practice
- The questions to ask of any AI tool before it becomes part of your workflow