Digital Asset Management

Automate your marketing asset lifecycle

Immediately find the right content, on brand, approved and compliant, every time. Permanently retain a history to sail through audits.
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An illustration showcase bethebrand's ability for digital asset management, and controlled distribution.

Your single source of truth

Whether you’re a marketing lead or a compliance lead, your goal is the same: Ensure your people are always using current and compliant marketing assets.

Use your central asset store to search, manage metadata and more

Reduce cost and errors

  • Briefing and approval
  • Automated reclassification of expired assets
  • Simultaneous distribution to multiple channels
  • Creative Automation
  • Creative briefing and approval
  • On-demand content generation
  • Image reformatting and repurposing
  • Alerts, notifications, and reporting

Manage user permissions and access

Manage what assets a user can see and do with assets

Usage rights management

Set specific asset rights, eg copyright restrictions

Connect systems using our API

Connect your asset store to other third-party applications

Frequently asked questions

What is Digital Asset Management (DAM)?

DAM is an online library for storing, organizing, and managing all your marketing assets ensuring controlled access and version management.

How can I search for assets?

You can filter assets by client-defined metadata or search by keywords within metadata and the text of each asset.

How do I upload assets?

Assets can be uploaded individually, through workflows, or in bulk via multi-asset workflows.

Can I restrict access to certain assets?

Yes, permissions can be configured so users only see assets they are authorized to view.

Can I customize metadata fields?

Yes, you can define metadata fields such as dropdowns, free text, multi-select, date fields, and more.

What file types are supported?

Virtually any file type, including Word, PDF, PowerPoint, Excel, images, videos, and audio files.

How do I manage asset lifecycle?

Assets have expiry/review dates, visible via dashboards and reports. Email alerts can be configured for upcoming reviews.

Proof not promises

Working with leading financial services teams

For over two decades, bethebrand has helped household names manage the entire lifecycle of regulated content and financial promotions.

We’d definitely recommend bethebrand. The system is easy to use, it makes everything trackable and it helps people do their jobs with more confidence.

Hazel Phillips

Agria Pet Insurance

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Assets approved through bethebrand in the past 12 months

The bethebrand team took the time to understand exactly how we worked and what we needed from the platform. The implementation process was smooth, and they provided great support throughout.

Kirsty Igoe

Marketing Communications Manager, The Cambridge Building Society

Read more of our client stories

Our Client Stories

Without bethebrand, I wouldn’t feel confident that we could meet our obligations as a regulated business.

Joanne Palmer

Head of Marketing, Police Mutual and Forces Mutual

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Average first-time approval rate achieved by bethebrand users

Successes

Client stories

Over our 20-year history, we have been privileged to support many leading companies. Below is a selection of our current clients.
  • Brand Asset Management
  • Digital Asset Management

British Business Bank

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  • Digital Asset Management
  • Marketing Workflow Management

Kensington Mortgages

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  • Digital Asset Management
  • Marketing and Customer Comms

The People’s DAM at People’s Partnership

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Take control of your digital assets

See how bethebrand keeps every marketing asset current, consistent and compliant
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