Brand Asset Management

Bring brand consistency to every team and asset

Provide teams with a single source of truth for every asset, guideline and approval.

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An illustration of the bethebrand dashboard, showing the multiple components of the brand's assets and ensuring that they are ready for sign-off.

Tried, tested and quick to deploy

Bring together your agencies, stakeholders, creative teams and approvers into a single collaborative space

Protect your brand at every touchpoint

Keep every asset accurate, approved and easy to find. bethebrand centralises your guidelines, templates and creative files, making it simple for teams to find.

An illustration of the bethebrand dashboard, following the asset management of a spring campaign with brand asset management.

Reduce brand dilution and outdated content

With controlled access, structured approvals and automated updates, you remove old assets from circulation and ensure only the latest guidelines are used.

Streamline creative workflow and approvals

Manage agency briefing, brand checks and sign off in one place. Your team moves faster while maintaining full oversight across every stage of the process.

Frequently asked questions

How does bethebrand store and manage our brand assets?

All assets are held in a secure, cloud-based library, giving your teams a single, reliable source of truth for every file.

Can we keep our brand guidelines up to date easily?

Yes. You can host an editable brand guidelines microsite that is always current, so teams never work from outdated rules in an old PDF. 

Can images be reused in different formats?

You can store and manage one primary image and permit people to create on-demand derivatives

Can we manage brand approvals within the system?

Yes. A full creative workflow supports brand checks, feedback and approval in one streamlined process.

Does bethebrand support third parties?

Absolutely. Agencies can be briefed, collaborate and upload work directly within the platform, reducing email chains and version confusion.

Is it easy for teams to find the assets they need?

Powerful search tools make it simple to locate files quickly, even across large multi brand libraries.

Proof not promises

Working with leading financial services teams

For over two decades, bethebrand has helped household names manage the entire lifecycle of regulated content and financial promotions.

We’d definitely recommend bethebrand. The system is easy to use, it makes everything trackable and it helps people do their jobs with more confidence.

Hazel Phillips

Agria Pet Insurance

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Assets approved through bethebrand in the past 12 months

The bethebrand team took the time to understand exactly how we worked and what we needed from the platform. The implementation process was smooth, and they provided great support throughout.

Kirsty Igoe

Marketing Communications Manager, The Cambridge Building Society

Read more of our client stories

Our Client Stories

Without bethebrand, I wouldn’t feel confident that we could meet our obligations as a regulated business.

Joanne Palmer

Head of Marketing, Police Mutual and Forces Mutual

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Average first-time approval rate achieved by bethebrand users

Successes

Client stories

Over our 20-year history, we have been privileged to support many leading companies. Below is a selection of our current clients.
  • Brand Asset Management
  • Digital Asset Management

Post Office

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  • Brand Asset Management
  • Regulated Content

BHSF

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  • Brand Asset Management
  • Marketing Workflow Management

Petplan

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Bring back control

Discover how bethebrand keeps teams on-brand and compliant at scale
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