Financial Promotions

Take control of financial promotion compliance

Control, manage and approve financial promotions with bethebrand. Automate workflows, cut FCA compliance risk and speed up approvals with full audit trials.

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An illustration of the bethebrand dashboard, showing off the financial approval process to get promotions approved.

Master financial promotions

Financial promotions are high volume, fast-moving and heavily scrutinised, which makes manual coordination slow and risky. bethebrand brings structure and clarity to the process so you can keep every promotion compliant and moving. Automated workflows cut rework, reduce errors and speed up sign off, giving you confidence and control at scale.

Streamline Compliance and Approval

Financial promotions are high stakes and time sensitive. bethebrand optimises every step from creation to sign off, helping teams work faster without compromising compliance. Attach supporting evidence in seconds and substantiate every claim to meet FCA requirements with ease.

Maintain Full Control With Comprehensive Audit Trails

Every action is captured, from first draft to final approval. You get full visibility of versions, annotations and sign-offs, giving auditors and senior management a clear, defensible record every time. All details are tracked in one place, making internal and external reviews straightforward and transparent.

Reduce Compliance Risk in Approvals

Mistakes are costly. bethebrand reduces risk with automated checks that flag issues early, helping teams meet FCA and consumer duty standards from the first review. Automated content reviews catch errors before approval, improving accuracy and lifting right first time rates.

Approve efficiently with risk-based prioritisation

Set automatic review dates by risk level so high-risk promotions get the scrutiny they need and lower-risk items move quickly. Focus your time where it matters most and get compliant content to market faster.

Leading organisations rely on bethebrand’s extensive functionality

Centralised Library

Keep all financial promotions in one place with full version histories, ensuring your team always uses the correct materials.

Custom Approval Workflows

Tailor workflows to your business needs and standardise approvals for faster, smoother compliance.

Bulk Asset Management

Upload and approve multiple assets in one go, simplifying large-scale projects and batch updates.

Full Audit Trail

Track every action, from creation to approval, with a complete audit trail that shows who did what, and when. This includes version histories, checklists, annotations, briefs, and approvals.

Automated Reminders

Get automatic prompts for content reviews and expiry dates, so nothing slips through the cracks.

Evidence Management

Attach substantiation, verification and supporting documents to verify claims, ensuring that all evidence of claims made is recorded and retained for future review.

Versioning and Expiry

Automate version control, archiving, and expiry. Outdated assets are automatically archived, and actions are triggered when assets reach their next review or use-by dates.

Post-Sign Off Workflows

After approval, manage distribution with ease. Whether mailing, printing, or uploading, workflows can be generated to manage a range of post-approval activities.

Task Management

Stay on top of team tasks with a real-time dashboard for workload visibility and prioritisation. View and manage your team’s workload, reassigning and reprioritising tasks as needed.

Automated Alerts

Get alerts on bottlenecks and potential compliance issues with regular, automated reports sent directly to your inbox, ensuring breaches and risks are flagged quickly.

Automated Content Reviews

bethebrand flags non-compliant text based on your internal and regulatory rules, reducing the chance of errors before submission.

On-Demand Content Creation

Provide customisable templates that allow your sales, branch and marketing teams to create compliant marketing collateral quickly and efficiently.

Frequently asked questions

What is financial promotions compliance software?

Financial promotions compliance software helps regulated firms manage the creation, approval, and distribution of marketing materials in line with FCA rules. It provides clear workflows, audit trails and automated checks to ensure promotions are fair, clear and not misleading.

How does bethebrand help organisations meet consumer duty requirements?

bethebrand integrates consumer duty requirements directly into the approval process for financial promotions. By automating compliance checks, verifying claims, and ensuring clear, fair, and non-misleading promotions, bethebrand helps your team confidently adhere to FCA regulations and consumer duty standards.

How does bethebrand enable compliance with FCA regulations?

bethebrand automates the entire compliance process by integrating FCA guidelines into your workflows. It ensures that every financial promotion goes through rigorous checks, including automated text reviews, substantiation of claims and full audit trails, to meet regulatory standards.

Can I manage multiple financial promotions at once?

Absolutely. bethebrand allows you to upload, track and approve large volumes of assets in bulk. This is especially valuable for firms managing campaigns across multiple channels or product lines.

What kind of audit trail does bethebrand provide?

bethebrand offers a detailed, permanent audit trail for each financial promotion. This includes version histories, checklists, annotations, approval records and supporting documents, ensuring full transparency for internal reviews and external audits.

How does bethebrand help reduce the risk of non-compliance?

bethebrand automates the review and approval process, reducing the chance of human error. It also includes automated reminders for content reviews, risk-based review frequencies, and breach alerts to ensure your financial promotions remain compliant.

Can I customise workflows to match my company’s compliance processes?

Absolutely. bethebrand offers pre-built templates and the option to create fully customisable approval workflows that can be tailored to meet your organisation’s specific compliance requirements, ensuring consistency and standardisation across all your financial promotions.

Proof not promises

Working with leading financial services teams

For over two decades, bethebrand has helped household names manage the entire lifecycle of regulated content and financial promotions.

We’d definitely recommend bethebrand. The system is easy to use, it makes everything trackable and it helps people do their jobs with more confidence.

Hazel Phillips

Agria Pet Insurance

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Assets approved through bethebrand in the past 12 months

The bethebrand team took the time to understand exactly how we worked and what we needed from the platform. The implementation process was smooth, and they provided great support throughout.

Kirsty Igoe

Marketing Communications Manager, The Cambridge Building Society

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Our Client Stories

Without bethebrand, I wouldn’t feel confident that we could meet our obligations as a regulated business.

Joanne Palmer

Head of Marketing, Police Mutual and Forces Mutual

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Average first-time approval rate achieved by bethebrand users

Successes

Client stories

Over our 20-year history, we have been privileged to support many leading companies. Below is a selection of our current clients.

Wesleyan

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Coventry Building Society

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Co-op Funeralcare

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Make financial promotions compliance effortless

Accelerate approvals, control assets from a single source of truth and maintain a full audit trail.
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