Marketing and Customer Communications
For marketing leads, bethebrand brings together all our products to manage the marketing and customer communications content lifecycle.
Robust processes for briefing, creation and approval
Mitigate the risk of omissions and errors caused by using off brand or out-of-date assets
On demand access to marketing guidelines, assets and templates
With be the brand you can
Manage distributed or de-centralised teams
Quickly approve marketing assets and communications to meet critical timescales
Reduce creative costs through re-use and re-purposing of approved assets
Optimise the creation and approval process to maximise speed to market
Ensure visibility across the full lifecycle of an asset
Reduce cost of managing marcomms
Reduce errors and get more assets approved first time
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bethebrand's Marketing and Customer Communications solution is your ‘one stop shop’ for...
Track and store all your marketing content centrally, avoiding agency silos Customisable approval workflows Manage the full lifecycle of your communications with standardised workflow
Manage the full lifecycle of your communications with standardised workflows
Efficiently manage bulk changes or campaign creative
Meet regulatory requirements and pass audits.
Avoid the use of out of date or expired content and trigger reviews when mandated
Track all stakeholders comments and changes and brief designers
Store testing outcomes and evidence of claims with associated assets.
Remove access to out of date content whilst maintaining records for auditing
Alert all channels to new or amended content and manage mailings, printing and asset usage
Effectively allocated work across centralised and distributed teams.
Proactively monitor content review and expiration dates.
Allocated different review cycles based on risk profiles.
Use SeeDynamic to automatically check for errors.
Empower teams to create content from templates, on-demand
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17 Jan 2022
Simplifying Brand Guidelines Management for Maximum Marketing Effectiveness
In our continuing series examining the breadth, depth, and possibilities of how you can configure and utilise the bethebrand system, this time we are taking a look at brand guidelines and how bethebrand can not only make their management easy, but also have an impact on your marketing effectiveness.
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