Marketing & Customer Communications

Manage your full content lifecycle with confidence

Use our suite of products to manage your marketing and customer communications content lifecycle.

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An illustration of the bethebrand dashboard, where users can manage and implement communcations across their marketing platforms.

Precision built for Financial Services

Manage high volume, regulated comms with one platform that streamlines briefing, creation, approval and distribution.

Introduce robust processes for briefing, creation and approval

Mitigate the risk of omissions and errors caused by off-brand or out-of-date assets

Get on-demand access to marketing guidelines, assets and templates

With bethebrand you can

Reduce creative costs

Introduce the ability to reuse and re-purpose approved assets

Streamline approvals

Quickly approve marketing assets and communications to meet critical timescales

Approve in bulk

Uploading multiple assets into one approval workflow to efficiently manage bulk changes

Improve auditability

Maintain a permanent audit trail for the full lifecycle of marketing collateral

Automate content expiry

Avoid the use of out-of-date or expired content and trigger reviews when mandated

Show evidence

Attach substantiation, verification and/or evidence to an asset

Manage team tasks

Efficiently allocate and view workloads across centralised and distributed teams

Review based on risk

Allocate different review cycles based on risk profiles

Alert users to changes

Alert all channels to new or amended content and manage mailings, printing and asset usage

Proof not promises

Working with leading financial services teams

For over two decades, bethebrand has helped household names manage the entire lifecycle of regulated content and financial promotions.

We’d definitely recommend bethebrand. The system is easy to use, it makes everything trackable and it helps people do their jobs with more confidence.

Hazel Phillips

Agria Pet Insurance

Assets approved through bethebrand in the past 12 months

The bethebrand team took the time to understand exactly how we worked and what we needed from the platform. The implementation process was smooth, and they provided great support throughout.

Kirsty Igoe

Marketing Communications Manager, The Cambridge Building Society

Joanne Palmer

Head of Marketing, Police Mutual and Forces Mutual

Average first-time approval rate achieved by bethebrand users

Successes

Client stories

Over our 20-year history, we have been privileged to support many leading companies. Below is a selection of our current clients.

Digital Asset Management
Marketing and Customer Comms

The People’s DAM at People’s Partnership

Marketing and Customer Comms
Marketing Workflow Management

Discovery – Integrated Supplier Briefing

Bring order and clarity to your comms

See how bethebrand streamlines briefing, approval and distribution across your entire content lifecycle.

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